Cookies are small text files that are placed on your computer by websites that you visit. They are commonly used across the internet in order to make websites work, improve their personalisation, or to provide information to the owners of the site about how it is working. A cookie often contains a unique identifier, which can be used to recognise your computer when it returns to a website that it has visited before.
Pixels work with cookies to help us understand how you use our website (our “Site”) and to improve our advertising, similar to cookies. Pixels are different from cookies because they do not stay on your computer, they are temporary while you browse our Site and are ‘removed’ when you close our Site.
Cookies are commonly classified into ‘first party’ and ‘third party’ cookies, and the difference is whether we or one of our partners serves you the cookie. First party cookies are served by us and are more likely used to ensure performance of our Site, while third party cookies are hosted by one of our partners and more likely used for analytics, the selection of advertisements to present to you and measurement of marketing performance.
Cookies may also have different lifetimes – this means that they stay on your computer fora defined period before being automatically removed. Another common cookie typeis a ‘session cookie’, these cookies are automatically removed when you close your browser.
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
We use cookies to enhance our Site, to better understand how our Site is used and to monitor how our advertisements perform. Cookies may tell us, for example, which advertisements you have been shown and whether you have visited our Site before or are a new visitor.
Below, we have listed the types of cookies we use and the functions they support.
Necessary Cookies
Certain cookies are necessary to enable our site to function. For example, we use these cookies to ensure that the Site displays correctly, and to determine which language to use. If you choose not to accept them, parts of our Site will not operate properly or may not operate at all.
Preferences Cookies
Certain cookies allow us to remember your personalised preferences so that we can provide a more customized experience on the Site. We also store this information to understand more about how you use the Site.
Statistics Cookies
We use certain cookies to study how you interact with our Site and to improve it accordingly. This practice is often described as “website analytics”. Statistics cookies help us understand how many visitors we have to the Site, how many times they visit and how many times they viewed specific webpages within the Site. Specifically, we use Google’s analytics tools for these purposes.
Although statistics cookies allow us to gather specific information about the pages that you visit and whether you visited the Site multiple times, we cannot use them to acquire details such as your name or address.
Marketing Cookies
Finally, we allow certain third parties to set cookies during your visit to our Site. These organisations provide us with information on how you use the Site and enable us to promote our products to you on other websites based on you activity on ourSite. For example, you may see products that you viewed on the Site presented on other websites as you move around the internet. These cookies collect information about your browsing habits to make advertising more relevant to you and your interests.
To help you understand how we use cookies, we may from time to time provide a list of cookies used on our website. Such list can be occasionally updated and we endeavour to keep this list updated but cannot guarantee it.
Our pixels help our partners understand how our marketing campaigns should be run efficiently. We may share some of your personal details in an encrypted format with the pixel partners, for use exclusively for managing advertisements on their platforms. We do not share financial or address details with these partners.
For further information about cookies, please visit the Information Commissioner’s Office webpage on cookies, here.
HOW YOU CAN MANAGE COOKIES FROM THIS SITE
You have the right to manage the cookies you receive through this Site. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Site, or interacting with our Site may become more cumbersome. For example you may need to re-enter login information multiple times to complete checkout.
Necessary cookies cannot be switched off. However, in Cookie Preferences, you can withdraw consent for statistics, preferences and marketing cookies.
You can also manage your cookie preferences by changing your browser settings so that cookies are not accepted. If you choose to switch off all non-necessary cookies, please be aware that the Site may no longer function as intended. In many browsers, it is also possible to switch into “Private” or “Incognito” browser mode in order to reduce the amount of tracking that is carried out by your browser. This will not have the same effect as blocking cookies but provides an alternative method of reducing the performance of them.