We are a holding company and investment vehicle that creates, nurtures and scales the next generation of conscious beauty and wellness brands, by bringing together product visionaries, brand artists, and industry operational experts.
We are dreamers but also makers.
Individuals that are part of the Waldencast collective are as much driven by the strength of the brands’ ideas, as they are by sharing our dreamer/maker values: ambition with humility, idealism with practicality, grit with empathy, vision with action
We believe in consumer centric brands with a soul.
We invest in brand led business models. Brands that marry purpose, art, beauty and design with industry and commerce to make the planet and lives of those in it better
We are first and foremost industry operators and brand builders…
and offer access to the firm’s external network of brand, retail and investment experts.

Michel Brousset
Founder and CEO

Hind Sebti
Co-Founder and Partner

Simon Sarazin
Co-Founder and Partner

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News
The Changing Face of Makeup, or Why we Invested in Kjaer Weis
Well before "Clean" became a trend, makeup artist Kirsten Kjaer Weis noticed that models were keen to take off beautiful...
Costa Brazil
27th December 2019
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Sallve
27th December 2019
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Manual
27th December 2019
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