About Us

We are a holding company and investment vehicle that creates, nurtures and scales the next generation of conscious beauty and wellness brands, by bringing together product visionaries, brand artists, and industry operational experts.

Waldencast is a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands and helps them rapidly scale up by industry specific operational expertise. Waldencast invests in brand-led business models and goes beyond traditional incubation and acceleration to develop a collective of innovative and unique brands.

Driven by a belief that responsible entrepreneurship can be a powerful force for change, and inspired by the growing movement towards conscious consumerism, Waldencast was established with a shared vision to make the beauty and wellness industry more sustainable, transparent, and inclusive.

Waldencast has offices in New York and London and has an investment portfolio in North America, Europe, and Latin America.

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Product Development

Hands on expertise in guiding product development, developing portfolio strategies, as well as access to a network of best in class and responsible labs, manufacturers and suppliers (ingredients and packaging) on best terms.

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PR, Marketing and Social

Operational expertise in consumer led storytelling through multiple touchpoints and privileged access to a collective partner agency, experts and talent to successfully build, establish and amplify brands.

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Digital, Data and eCommerce

Best in class experts to help shape the relevant digital strategy (ecommerce and media) in line with your consumer target and brand positioning as well as creating unique communities (brand love and data).

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Supply / Commerce

Sourcing the most efficient and responsible suppliers. Then identifying the perfect retail partner(s) or independent commerce platform.

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Finance, HR & Admin

Instrumental behind-the-scenes support wherever it’s needed. From daily office and HR functions, to financial management, funding, and M&A deal structure and strategies.

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Identify, access and recruit the best talent and fit to enable the brand growth ambition.

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